Amanda Hawco is a mobile and web acquisition growth marketer with hands-on experience driving the strategy, implementation, optimization and analysis of high-converting acquisition and retargeting campaigns. Accountable for $30M+ annual ad spend, her data-driven approach to campaign management allows for strategic optimizations that have resulted in high conversion growth, CPA efficiencies and lift to overall acquisition KPIs. Amanda is an industry veteran with 16+ year’s experience working with companies of all sizes and budgets. Her subject matter expertise and process has allowed her to recruit and train new team members and in-house resources to build, manage and optimize high performance ad campaigns at scale. With significant experience across SEM, Mobile App Campaigns, Paid Social, Affiliate, Display and more, Amanda can confidently build a solid campaign foundation, drive channel and campaign strategy to achieve desired outcomes and execute on day-to-day optimization tactics and testing roadmaps. Amanda Hawco is a mobile and web acquisition growth marketer with hands-on experience driving the strategy, implementation, optimization and analysis of high-converting acquisition and retargeting campaigns. Accountable for $30M+ annual ad spend, her data-driven approach to campaign management allows for strategic optimizations that have resulted in high conversion growth, CPA efficiencies and lift to overall acquisition KPIs. Amanda is an industry veteran with 16+ year’s experience working with companies of all sizes and budgets. Her subject matter expertise and process has allowed her to recruit and train new team members and in-house resources to build, manage and optimize high performance ad campaigns at scale. With significant experience across SEM, Mobile App Campaigns, Paid Social, Affiliate, Display and more, Amanda can confidently build a solid campaign foundation, drive channel and campaign strategy to achieve desired outcomes and execute on day-to-day optimization tactics and testing roadmaps.

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  Co-Founder and Advertising Expert in Trellis

  Trellis helps Amazon eCommerce merchants increase sales with an easy-to-use, intelligent ad optimization platform.