Colin Bettam

Chief Marketing Officer

Colin is Chief Marketing Officer at League, supporting a high-performance team responsible for all facets of marketing—brand, PR, digital, events, social—and business development. For more than 25 years, he has helped companies of all sizes, from startups to Fortune 500, take their brand to the next level across a range of industries including brewing, consumer packaged goods, media and technology. 

Before joining League, Colin worked with Mike Serbinis at Kobo to expand the digital reading category brand, taking it to millions of people in 18 countries around the world. He first met Mike at LG Canada where he helped consolidate the brand positioning across multiple consumer categories. 

Colin holds a Bachelor of Economics from Western University and an MBA from the University of Colorado.