Cycling is in Justin's blood; his love for it started when he was just 4 days old, snuck out of the house and brought into a bike shop by his dad. Growing up in the height of the freeride movement, he spent his summers riding the legendary trails of Vancouver's North Shore and later racing downhill. He has since gone on to also become a passionate road and gravel cyclist, loving anything that takes place on two wheels.

Justin's passion for cycling goes beyond the thrill of the ride. He's a trained trail builder, guide, and for many years ran a mountain bike kids camp, dedicated to passing on his love for riding to younger generations. His commitment to cycling also extends to his academic and professional life. Holding a BA in Sustainable Design, a certificate in Mountain Bike Operations, and an MPhil in Planning, Growth, and Regeneration, Justin used his expertise to help communities across North America become more bike-friendly as an active transportation planning consultant.

Having worked for over 20 years in the bike and outdoor industry, Justin's roles have ranged from sales and procurement to operations. His experience in bicycle retail and the transformative power of his first bike fit has only strengthened his commitment to helping riders - both new and old - get the most out of their riding experience. At MyVeloFit, Justin utilizes his unique blend of hands-on industry experience, academic knowledge, and personal passion to help riders unlock cycling's full potential.

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  Co-founder and COO in MyVeloFit

  Delivering a better riding experience to riders everywhere through accessible bike fitting.