Ted Purcell

Chief Revenue Officer

Ted has more than 20 years of experience in building and leading global go-to-market teams in the enterprise software and marketing services industries, from early stage and high-growth, to market-leading, public companies. He leads all aspects and lines of business of Tealium's customer engagement lifecycle. Ted leads with an authentic, people-oriented leadership agenda where culture is optimized with clarity, accountability, and high performance. He previously served as the SVP/GM of Marketo’s commercial business as a key member of the team that was first acquired by Vista Private Equity Partners in 2016 and then by Adobe Systems in 2018. Before Marketo, he ran the Global Sales and Customer Success business for Clarizen, after having spent ten years at SAP, where he served in various sales and senior leadership roles across customer segments, industry verticals, and multiple technology categories.