Anu Goel serves as the Chief Customer Officer at SPINS, where he leads the charge in cultivating exceptional customer experiences. Through his oversight of SPINS' consulting practice, consumer insights team, and financial partners group, Anu ensures that every aspect of the company's operations is finely tuned to prioritize customer satisfaction. With a rich background spanning over two decades, Anu has honed his expertise in crafting strategies that elevate brands and retailers to success. His unwavering commitment to customer-centricity drives him to deliver unparalleled solutions tailored to meet the unique needs of SPINS' clients.

Before joining SPINS, Anu held pivotal leadership roles at Brand Equity Ventures, McKinsey & Company, and Beam, Inc., where he solidified his reputation as a visionary in the industry. Anu holds bachelor’s degrees in economics and engineering from The University of Pennsylvania and a Master’s of Business Administration from Harvard Business School. He continues to harness his passion and knowledge to champion the importance of a strong customer experience in driving business growth and prosperity.

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  Chief Customer Officer in SPINS

  Decode shopper values Accelerate growth