Scott Williams

CEO at EyeVero Marketing Communications Group

I am a senior executive with 20+ years of experience in corporate and marketing communications. Throughout my career I have worked with a multitude of industries representing hundreds of companies—from developing and managing corporate communications strategies for the largest of Fortune 50 companies, to international ad and marketing campaigns for many of the largest consumer brands in the world.

This experience has also influenced my approach to the SMB market—my belief is that all organizations regardless of size should have the same in-depth, corporate structure for marketing communications as the world’s largest companies.

My expertise is built on a specific set of processes, all based on a proven scientific approach. I utilize specific cognitive formulas, brand persona processes, behavioral and visual mapping methodology to ensure that my clients’ marketing communications are both qualifiable and quantifiable. It is this approach that leads to my client's desired results in everything from market penetration and acquisition, to lead generation and conversion, to overall business growth and success.

As the President and CEO of EyeVero Marketing Communications Group, I am responsible for strategy development for both EyeVero and EyeVero’s clients. In addition, I am responsible for coordinating the service-definition and marketing functions across the company—developing the expertise, discipline and bench strength necessary to support EyeVero’s business units.