A marketing swiss-knife: creative artist during brainstorming sessions and a mechanical piston when it comes to project execution! The perfect second-in-command for a Marketing Director or VP!

Quick Pitch: A data-driven marketing consultant with 10+ years of progressive experience leading strategic and tactical marketing projects. I support senior leadership in building high-impact digital strategies and integrated marketing campaigns: the kinds that set companies up for success!

I started my career in business development which helped me develop a revenue-first marketing philosophy. As a hands-on marketer and excellent communicator, I lead by example and solve critical challenges innovatively.

Let's review some of the awesome projects I delivered:

✪ Leveraged data-driven insights and competitive analysis to develop a robust brand marketing strategy that optimized marketing efforts and aligned with business objectives.

✪ Supervised a website revitalization project by managing technical enhancements, optimizing content, and executing global SEO strategies, which resulted in a significant increase in year-over-year web traffic

✪ Develop a use case-focused product marketing strategy to reshape and segment a company's strategic market. The project involved leading a cross-functional team, conducting market research, forecasting revenue, and establishing a new sales enablement process.

✪ Led a team of 10 co-ops in an account-based prospect-sourcing project for direct outreach campaigns. My team successfully added 7,000+ cold prospects to the master sales pipeline within two weeks.

✪ Launched a new product by conducting market analysis, optimizing pricing, engaging with policymakers, and implementing account-based business development. This initiative resulted in 10 strategic partnerships and penetrated nearly 20% of a high-growth, untapped market segment.

My technical skills include strategic marketing planning, competitive analysis & intelligence, GTM campaigns, agile project management, lead generation, media buying, sales pipeline development, sales enablement, and KPI development & tracking.

I am also adept in a wide range of marketing technology tools as well as well versed in cutting-edge digital marketing best practices.

I speak native-level English, Bengali and Hindi languages. Currently pursuing the Canadian Chartered Marketer designation (summit pending). I am also an MBA Candidate at uOttawa's Telfer School of Management.

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  Marketing & Communications Strategist, Global Expansion in Invest Ottawa

  Invest Ottawa helps you accelerate your growth and success in one of the fastest-growing global tech hubs.