Melodie van der Baan

Co-founder | CEO

Meet Melodie van der Baan, a retailer who speaks your language.

Melodie's journey in the retail world started at ground zero—as a distributor and independent retailer. Having dealt with the complexities of inventory management herself, she was motivated by the pain of unsold inventory that drained profits. van der Baan transformed from retailer to tech innovator, co-founding Max Retail.

Melodie's insights aren't just confined to the boardroom—they're shared on platforms like Shoptalk and heard on podcasts such as Rethink Retail, Retail Wire, and Management One. She's not just a tech guru; she's a trailblazer who anticipates the needs of brands and retailers, alike.