I'm a well-rounded B2B marketing leader with nearly 15 years of experience across various tech industries. I’m most passionate about the intersection of Sales and Marketing, having scaled and managed high impact Demand Generation and Sales Development teams at software companies serving SMB, Mid-Market, all the way through to Enterprise.

I pride myself for having a strong focus on data-driven marketing and understanding how to build, scale, and measure the impact of multi-touch marketing programs. I am forever curious when it comes to reporting, metrics, and anything relating to demand generation.

My skills:

* Account Based Marketing (ABM), Demand Generation, B2B Marketing
* 6 + years of team management across Sales and Marketing including BDRs / SDRs, Demand Generation, Marketing Operations, Design, among others
* Marketing automation including Marketo; Hubspot; Pardot
* Advanced Salesforce for marketing operations and sales operations (i.e. admin level Salesforce expertise, report / dashboard building, custom report types, field configuration and setup, admin for marketing automation software with Salesforce)
* Admin level configuration and management of Outreach.io, and SalesLoft
* Funnel optimization and customer segmentation
* Project management across various business units and team members
* Content and PR strategy development and execution
* SEO/SEM concepts and principles
* Considerable experience with organizing digital media campaigns and paid acquisition through social media ads, Google Ads etc.
* Product marketing including competitor analysis, pricing and positioning, and go-to-market strategies

Tech Stack:

Salesforce, Marketo, Pardot, Hubspot, Outreach.io, SalesLoft, 6sense, Google Analytics, Google Ads, Bizible, Kickfire, Drift, Hootsuite, WordPress, Squarespace, SEMrush, Meta Ads platform, Optimizely, Webinar platforms (i.e. Zoom, GoToWebinar)

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  Director of Demand Generation in Cognota

  Run Learning and Talent Development Like a Business