Neil D’Cruz

Senior Executive | Expertise in driving innovation & spearheading growth

I believe there’s always a better way to deliver healthcare to improve people’s lives. I’ve worked for high profile healthcare and life sciences organizations in Canada, the U.S., and Brazil. In these roles, I achieved sustainable, profitable revenue growth, scaled healthcare innovation, managed operations (P&L) as well as built high-performing teams.

A Chief Commercial Officer for Alpha Labs, I am driving our growth strategy which includes branding, customer experience, strategic partnerships and implementing new business models. To support our growth strategy, I am also building a high performing marketing and sales team. In collaboration with my colleagues, I’m excited for the opportunity to help transform Alpha Labs, introduce new capabilities for new markets and customers, elevate the brand promise and the customer experience, and partner with health and wellness innovators.

I’m obsessed with innovation and pursue it with an entrepreneur’s fearlessness. I’m keen to test new ideas, new systems, new business models, new products and services. I’m always looking for new strategic partnerships to scale and—more importantly and more challenging in the most fun way—implement innovation.

I’m also a volunteer advisor at MaRs and a business mentor at Health Innovation Hub – H2i (University of Toronto Temerty Faculty of Medicine Accelerator) and Altitude Accelerator. There’s nothing more rewarding than helping early-stage health and wellness entrepreneurs commercially scale their products and services.

Specialties: Business development, healthcare, strategic planning, sales, marketing, innovation, talent management and team building.