Our incredibly talented team at The Fitting Room is building a suite of AI-powered products to solve some of the fashion industry's biggest problems.

The failure to capture and apply truly accurate consumer body data has resulted in unsustainably high online returns (30-50% of garments bought online by women are returned), and poor production planning (40% of all garments made not being purchased and ultimately burned or landfilled) which has led to operational inefficiencies now making up 30-40% of brands' topline revenue, and makes fashion apparel the second most polluting industry contributing to 10% of all global emissions.

We seek to help pioneer a 3D transformation within fashion, and will enable apparel brands reduce online returns, increase conversions and eliminate overproduction. Our AI powered app creates hyper-realistic 3D Avatars. Shoppers will use our avatars for accurate size recommendations (live), for photorealistic 3D Virtual Try-On (Q3 release), and even for custom-fit garments (Q4 release).

While we are exciting to launch with our Size Recommendation and Virtual Try-On product, our true North Star is still to bring custom-fit apparel to the masses. By employing lean manufacturing techniques combined with our proprietary algorithms, we will be able to make custom-fit apparel affordable and accessible.

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  Chief Executive Officer (CEO) in The Fitting Room

  Elevate your online shopping experience