I'm a Media Communications graduate from University of Guelph-Humber. My passion lies in brand story-telling that makes an impact. I establish a thorough understanding of a brand's mission and vision, and make it the heart of every project I work on.

HYBRID SOCIAL MEDIA
I've created several hybrid social media campaigns on an in-house and freelance basis, using programs such as Meta Business Suite to manage paid socials. I can perfect a brand's audience targeting to make the most of every click. My campaigns for start-up and already established brands have earned an outreach of 8,000 to 11,000 with higher than average engagement rates. I've also thrived with organic social media, developing an understanding of multiple social media algorithms to help my content reach the right audience.

MEDIA RELATIONS
My education has helped me perfect the process of making media pitches. From detailed and localized media lists to effective pitches tailored to each media contact, my attention to detail lasts from start to finish. While working for the Wasaga Beach Chamber of Commerce, I successfully pitched three articles in the span of two months. The Chamber was featured on local media outlets North Simcoe Life, Beach Booster, and Simcoe.com.

SELF-STARTER
I've had the unique opportunity to solely manage marketing and communications efforts for several brands. This has allowed me to acquire valuable self-management and problem-solving skills only two years into my professional career. I've garnered practical experience overcoming obstacles both big and small, and have used this experience to constantly improve my strategies. This has also given me the ability to pinpoint problems and find effective solutions, even when working fast-paced and under pressure.

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  Marketing and Communications Coordinator in Tactycs

  Proven Digital Marketing ‘Tactycs’