Fractional Marketing Executive | Marketing Consultant | Professor | MBA Candidate ‘25
I am a B2C & B2B Marketing & Communications professional with more than two decades of integrated marketing experience developing and implementing data-driven marketing strategies, lead generation campaigns, CRM programs, loyalty program design and management, external and internal communications programs and content aligned with customer and organizational priorities.
My core competencies include:
• Creative Thinking: Strategic, analytical and creative thinker with a positive ‘can-do’ attitude
• Managing Performance: Results-oriented with a strong ability to maximize performance
• Leadership & Relationship Building: Motivational leader with effective communication, leadership
and relationship building skills among Sr. Leaders, direct reports, agency partners and internal
stakeholders
Feel free to connect with me on LinkedIn or reach me at gwhaites@rogers.com
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