I’m an executive leader and Creative Director experienced with agency management oversight, brand-side marketing leadership, creative team development and mentorship, and a creative champion of excellence. As an avid practitioner of generative AI content, I'm passionately immersed at the intersection of technology and design.

I’ve worked with over 60 brands across integrated channels, specializing in technology, healthcare, finance, and retail earning recognition through industry awards along the way.

My mission is to create a brand vision for organizations, advocate for that vision and oversee marketing content production from ideation to completion with a hands-on approach. What drives me is the exploration of limitless possibilities for creativity + Generative AI and its ability to assist us in the execution of integrated communications.

Throughout my career as a leader and mentor, I've dedicated myself to developing talent and guiding teams to surpass expectations, fostering a collaborative and growth-oriented environment. Proactive and driven, I navigate with resourcefulness and flexibility, looking forward with an innovative mindset, sharing ideas, and promoting collaboration.

I prioritize giving back to my profession as a judge for The One Show and Young Ones Portfolio Review, and a mentor in the Women in Leadership Mentorship Program, I contribute to shaping creative talent in the industry.

SKILLS: Creative Direction, Marketing Content, Gen AI Content, Brand Strategy, Visual Identity, Directing Photoshoots, International Team Leadership, Mentoring Talent, Project Management

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  Advisor in Paqt

  Paqt – the Agreement Platform