Troy Heibein

Chief Commercial Officer || MEI Advocate

Troy is a strategist and business transformation specialist who is adept in taking complex business challenges or opportunities, crafting holistic solutions, and driving every step of their execution from whiteboard ideation to global deployment and transition management. His proven track-record in the areas of strategy & roadmap development, process design & optimization, operating model transformations, and analytics implementations has enabled multiple clients across Canada, the US, and China to improve their financial performance through efficiency gains & the elimination of waste, increase their workforce productivity, and better align on-the-ground initiatives to the strategic objectives of their organizations. Possessing a strong results-orientation, Troy also ensures that all his work includes the development of a strong business case that provides his clients certainty that their spend will yield a strong return on investment and generate the desired outcomes. Troy is a strategist and business transformation specialist who is adept in taking complex business challenges or opportunities, crafting holistic solutions, and driving every step of their execution from whiteboard ideation to global deployment and transition management. His proven track-record in the areas of strategy & roadmap development, process design & optimization, operating model transformations, and analytics implementations has enabled multiple clients across Canada, the US, and China to improve their financial performance through efficiency gains & the elimination of waste, increase their workforce productivity, and better align on-the-ground initiatives to the strategic objectives of their organizations. Possessing a strong results-orientation, Troy also ensures that all his work includes the development of a strong business case that provides his clients certainty that their spend will yield a strong return on investment and generate the desired outcomes.