Heather Wiederstein

Educator, Product Executive in PreK-12 Education Technology and Services

Creative product executive with a very strong understanding of both the education market landscape and instructional design principles. Driven to be keenly tuned in with practitioners in the field and to convert that connection to meaningful education technology products that improve classroom practice and student learning. My core values when designing, delivering, and scaling ed tech products Put Students First: -We teach students, not material. -Children learn holistically, not in discrete disconnected slices of content or within the confines of class schedule. We must consider the child, their educators, their classrooms, their communities, and their home experiences when we think about and design for how children learn. -If it's not evidence-backed or based in good science of learning and development, it's not worth building. -We must be deeply compassionate when we design for students (and their teachers, families, and caregivers). Build Good Stuff: -Know your users, their jobs-to-be-done, what they value, what they believe, how they behave, and how to move them. -Good products don't just compete in the market, they alleviate pains -Know your market. Do research before, during, and after building/delivery. -Work towards outcomes, not feature lists. -Build, learn, and improve. -Know your metrics. Building a viable product includes knowledge of metrics across the whole business, not just DAU or NPS. -There are some universal truths to building product, but the market, industry, and even your business's goals influence what and how you build. -Good decisions > rigid frameworks. Every time. Ensure that you have the right data to make good decisions. Your gut counts, but only so much. -A good product is an experience. Stay Curious: -Continuous discovery keeps us connected to our customers and prospects; it is the path to product-market fit and delivering delight. -Listen, ask, listen...to every stakeholder (internal and external). -If you ask the right questions, you can build the right tests; if you build the right tests, you are better equipped to solve the evolving problems in education. -Never stop learning personally, professionally, and about each product. Creative product executive with a very strong understanding of both the education market landscape and instructional design principles. Driven to be keenly tuned in with practitioners in the field and to convert that connection to meaningful education technology products that improve classroom practice and student learning. My core values when designing, delivering, and scaling ed tech products Put Students First: -We teach students, not material. -Children learn holistically, not in discrete disconnected slices of content or within the confines of class schedule. We must consider the child, their educators, their classrooms, their communities, and their home experiences when we think about and design for how children learn. -If it's not evidence-backed or based in good science of learning and development, it's not worth building. -We must be deeply compassionate when we design for students (and their teachers, families, and caregivers). Build Good Stuff: -Know your users, their jobs-to-be-done, what they value, what they believe, how they behave, and how to move them. -Good products don't just compete in the market, they alleviate pains -Know your market. Do research before, during, and after building/delivery. -Work towards outcomes, not feature lists. -Build, learn, and improve. -Know your metrics. Building a viable product includes knowledge of metrics across the whole business, not just DAU or NPS. -There are some universal truths to building product, but the market, industry, and even your business's goals influence what and how you build. -Good decisions > rigid frameworks. Every time. Ensure that you have the right data to make good decisions. Your gut counts, but only so much. -A good product is an experience. Stay Curious: -Continuous discovery keeps us connected to our customers and prospects; it is the path to product-market fit and delivering delight. -Listen, ask, listen...to every stakeholder (internal and external). -If you ask the right questions, you can build the right tests; if you build the right tests, you are better equipped to solve the evolving problems in education. -Never stop learning personally, professionally, and about each product.