Samantha Diamond

Co-Founder and CEO: Bird&Be

As one of the co-founders and CEO at Bird&Be, I work with a passionate team to reshape the future of fertility care.
We empower parents-to-be with innovative, at-home solutions designed to optimize fertility outcomes. From early screening tools and medically verified education, to clinical-grade supplements tailored for every stage of the journey, our doctor-developed products bring fertility care within reach.
We’re on a mission to make fertility care accessible, stigma-free, and refreshingly simple—because everyone deserves a clear path to parenthood.

I also co-founded one of Toronto's leading PR and Digital media agencies, ROI Relations (sold in 2021). The agency sub-specialized in beauty and fashion and was expert at launching CPG products (clients included the #1 cosmetics brand in the world), hosting unforgettable events, fostering the most valuable partnerships and proving the ROI in everything we did.