Ego-Free eCommerce: The Power of Expert Partnerships in Brand Positioning
As a brand owner or brand creator, it’s easy to keep emotion in the equation of growing your business. It makes sense. You’ve put your heart and soul into what you’ve created, so how can you separate the emotion from the tough decisions?
That’s what brought our two panelists together in this LinkedIn Live event: Removing ego from your brand.
Sometimes, this means bringing in expert partners. Sometimes, it means liquidating products that either are no longer serving you or never were serving you. At the heart of it, it means letting go.
This is something we encounter with prospects and clients all the time. It’s why platforms like Trellis and agencies like buffaBRAND came to be. Brand owners and creators are more likely to scale when they can offload those areas where they may not succeed and focus where their expertise lies.
Beyond that, it’s always helpful to bring in what would be an impartial third-party to your business. As a brand owner, you end up with an inherent bias and blindness in your business. Having someone come in and look, there may be immediate efficiencies that will have a tremendous impact on your bottom line. Just think of the number of times you couldn’t find something in your office. You asked for help, and someone walked in and found it in just a few minutes.
Watch the replay below for a “softer” approach to your brand growth from two influential names in the eCommerce space.
Key Takeaways:
- Identify key metrics that should drive each and every decsion.
- Consider if you’re the only person capable of doing certain tasks or making decisions. If you are, change that!
- Get an impartial third-party involved to identify potential gaps in your business, knowledge, or expertise.
Lightning Round:
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Recommended Reading
- Start with Why by Simon Sinek
- The Alchemist by Paulo Coelho
- Sapiens: A Brief History of Humankind by Yuval Noah Harari
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Impactful Quotes
- “Time amongst the trees is never wasted.” – Katrina Mayer
Want to connect with buffaBRAND? Check out their website to work with them directly! You can also connect with Corey on LinkedIn .
Book a demo with Trellis to see your proper growth potential when you bring in an expert partner. From advertising to pricing to overall profitability, we can take a holistic look at your business to find those things you might be missing.
Note: Information and promo codes provided were valid at the time of recording (Wednesday, March 12).
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