You will spend as much time in your life consuming and discussing content as you would studying for 35 college degrees. Don’t let it go to waste.

Create your own impressive, employer-ready credentials and certificates for almost any subject.

We first had the idea for Readocracy in 2016, and it hasn’t changed much: what if we could give people credit for all the attention they invest online? Not just for a few ad dollars here and there, but in terms of their relationship to knowledge. Don’t we live in a reputation-driven, knowledge economy? What if you could use your time to prove yourself?

2016 was long before Cambridge Analytica or any of the infinite scandals, studies, and documentaries that have made people intensely mindful about their time online. As a result, at the time, we were told the idea was too niche: “who cares about their attention / internet habits this much?”

Early trials proved otherwise. And we were convinced that the market would come around in our favour. The way that attention was being monetized online was on the path to collapse. It’s something we’ve written about and spoken about at the world’s leading media and journalism conferences. (Long before the recently published Subprime Attention Crisis.)

So we did something unconventional: we decided to build a strategic pre-product that would allow us to test and scale our attention-verification technology with publishers first. That was Readefined, and it processed over 100 million page views for publisher partners who piloted with us. It also won recognition and support from IBM, Thomson Reuters, and others. Critically, it also gave us an extremely deep understanding of the broader content ecosystem, including the impact Surveillance Capitalism was having on publishers, audiences, and society. There had to be another way to value our attention, and we felt we were sitting on it.

So we took the plunge and finally pursued the vision. In the year since we’ve let in the very first test user, the private beta has seen our early members read over 45,000 articles and earn over 95,000 subject matter credits. in November 2020 we won a Mozilla Builders Award for their FixTheInternet Open Lab, only 1 of 3 winners out of over 1,500 applicants. In march of this year we were a Finalist at SXSW. And we’re just getting started.