Forma.ai's Sales Performance Management platform transforms your sales planning and incentive compensation processes from end-to-end, giving you modern tools to optimize territories, quotas, and sales incentive programs.

Our AI-powered model, called the CompOps Engine, automates the repetitive, tedious aspects of sales comp so you can build, test, and run sales comp more dynamically.

Dynamic incentives are the key to maximizing revenue. Align your sales comp plan with top opportunities in real-time, so your sales reps never miss a great deal.

Leading up to 2015, our founder and CEO, Nabeil Alazzam, was a sales force effectiveness consultant. He had a portfolio of Fortune 500 companies he worked with on sales compensation design and administration projects. After years of solving the same challenges over and over, often for the same clients, it was clear that the current approach to sales compensation, from design through implementation to reporting, was cumbersome, chaotic, and wildly inefficient. There had to be a better solution for customers than what was being delivered.
Today, Forma.ai takes a fundamentally different approach to motivating and guiding sellers – with AI at the core. We have reinvented how enterprises design, administer, and optimize sales compensation. Our CompOps platform gives sales comp teams the control and flexibility to manage enterprise complexity and deliver world-class sales comp plans and processes – all without tool-specific technical expertise.
While other vendors in this space offer technical tools to configure and calculate sales incentive plans yourself, Forma.ai is the only Sales Performance Management Platform that uses AI to automate plan configuration and logic for you. Our unparalleled sales comp design and modeling capabilities provide a single source of truth for analytics, so sales comp teams can move as fast as the GTM functions they support and make better decisions in the process.
This is just the beginning. Our AI-powered platform only gets smarter and more powerful as we onboard new customers, and we’re working toward a future where AI optimizes and guides every aspect of design and administration.