Raefton is a woman owned organization, building a carbon accounting platform that will bring certainty to Consumers that their purchasing decisions actually support more sustainable products and services. We automate the flow of data and information by eliminating redundant data entry. We create a digital twin of your value chain.

Raefton is an innovative company that focuses on enhancing sustainability in value chains through its carbon accounting platform. Founded by Cynthia McConnell and Jason Van Rys, Raefton automates data processes to eliminate redundant data entry and create a digital twin of value chains. This technology aims to provide consumers with more reliable information about the sustainability of products and services, thus promoting ethical supply chains. Raefton's commitment to sustainability aligns with its founders' backgrounds in finance and sustainable service operations, enabling them to integrate financial and carbon accounting principles into their offerings.

The startup is located in Kitchener, Ontario, Canada, and was established in 2018. Raefton operates within the SaaS (Software as a Service) industry, providing a Value Chain Performance Measurement (VCPM) platform that assists organizations in optimizing their operations while addressing their carbon footprints. This approach not only enhances business efficiency but also aims to combat "greenwashing" by delivering meaningful, real-time data to both businesses and consumers, helping them make informed decisions about sustainability