Fast, affordable life insurance, critical illness insurance and health and dental insurance; there for Canadians when they need it most.

Everything about the process is online, with coverage and term advice tailored to your needs. Need some pointers? Our licensed insurance advisors are available Monday to Friday.

No meetings, no phone calls (unless you want them). Just fast, straightforward coverage in 20 minutes or less.

We’ve used technology to streamline the insurance application process and remove inefficiencies. This cuts costs for us, so we can offer you term life that’s 5-10% cheaper than similar policies.

Our top-notch online life insurance calculator will tell you exactly how much life insurance you need so that you won’t be over or under insured. Speak to an advisor only if you want to.

Our licensed advisors offer the kind of honest advice we'd give our closest friends, without the upsell. They’ll even tell you if you don’t need coverage at all.

We've partnered with Canadian Premier, a federally-regulated subsidiary of Securian Financial, a Fortune 500 company. This means innovative products and long-term peace of mind.