With their patent-pending smart underwear plus an app, Fibra ("Feebra") is leveraging data analytics to provide women with accurate and personalized fertility data, in the most automated, non-invasive, and hassle-free manner helping them to conceive faster and easier.

Our vision is simple: it is the vision of a world where fashion and technology come together so that women are not required to sacrifice their own physiological and psychological well-being to achieve or avoid pregnancy. We have felt the need for an alternative natural contraceptive that is non-invasive, accurate with zero-side effects. We are aiming to develop a smart contraceptive/conception method of natural family planning by creating undergarments made up of smart textiles with an accompanying smartphone app.