We simply couldn’t fathom why there has been no solution for a durable umbrella. As automotive engineers, we’ve designed and built cars emphasizing on performance and reliability. The everyday car has been optimized to run for decades whereas the everyday umbrella can barely last beyond a season. That’s when we decided to apply the same principles and design philosophy we use in building cars into redefining the everyday umbrella. 

We listed every feature that we liked amongst current umbrellas and everything we would want in ours. Going back to basic engineering principles and leveraging automotive design processes, we defined a new architecture, new mechanisms and improved product life. We had to redesign almost every single component. In the end, aside from making the strongest umbrella, we believe we have created the most versatile umbrella. An umbrella with a fully carbon fiber architecture, interchangeable canopy capability, and an automotive inspired suspension system to combat even the most chaotic winds. Truly a product proud enough to declare the last umbrella you will ever buy!