Greenlight Essentials is a Canadian startup that uses big data analytics to assist entertainment professionals in understanding audience preferences for films. Founded in 2015, the company created software that allows film creators to analyze decades of movie data to predict which elements in films will resonate with audiences. This technology aids filmmakers in optimizing their content for greater success by analyzing scripts and identifying trends that align with viewer expectations, especially in specific genres like horror. The company has applied its technology to various film projects, including the creation of the AI co-written film "Impossible Things."

Greenlight Essentials is headquartered in Kitchener, Ontario, and has gained attention for its innovative approach to merging data science with creative filmmaking. By offering tools to target specific audience segments and providing insights into film elements that influence viewer engagement, the company supports both indie filmmakers and larger studios in navigating the highly competitive film industry

We break down decades of film screenplays into 40,000+ unique plot elements and analyze over 200 million audience profiles