Changing the perception of periods and offering a solution to encourage girls to continue participating in sports
Flow 2 Freedom Apparel Inc. liberates fashion and fitness conscious females from the confinements of heavy menstrual bleeding and incontinence, giving them the confidence and freedom to live their lives to their fullest potential. The company operates as an e-commerce business and specializes in the design, manufacture and sale of high end, fashionable “leak proof” fitness apparel. Our why: We believe everyone has the power to write their own stories. Our mission: According to a recent report completed by Canadian Women and Sport, one in three girls currently participating in sport will drop out by late adolescence. We think one of the biggest contributing factors is periods. We're here to change the perception of periods and offer a solution so we can encourage girls to continue to participate in sport. Our passion: Women and girls in sport Our solution: Leakproof, period proof, squat proof athleisure wear Everyday confidence and peace of mind