As the industry’s only real estate brokerage platform, we partner with the very best agents, teams, and independent brokers to help them create and grow their own companies — without the time, cost, or risk of operating a brokerage.

At Side, we’re rebels with a cause. We’ve flipped the traditional brokerage model on its head because we genuinely care about agents and believe they deserve better.

Side co-founders Guy Gal and Ed Wu had started successful businesses before and were looking for their next venture when they discovered an opportunity in the real estate space.

They began to realize that hard-working, high-volume real estate agents were stuck playing a game where the cards were stacked against them. Traditional brokerages were not built to serve their needs.

To learn more, Guy and Ed asked Side co-founder and chief broker officer Hilary Saunders — who was a real estate broker at the time — if they could pick her brain. Their 15-minute coffee meeting turned into a three-hour conversation about what agent entrepreneurs really need: true ownership of their work, simple transaction management, and robust back-office support.

In 2017, they launched Side, a real estate brokerage platform upon which the very best agents can create and grow their own businesses. Agents own their own companies; we take on the liability and handle their back office and recruiting.

Since then, we’ve helped launch 500+ real estate companies across the country.

Even more significantly, we’ve empowered top-producing agents, teams, and independent brokers to own their futures and grow at a rate they never thought possible.

There is no finish line for us.

As long as there is still a need to be met, a problem to be solved, we’ll continue to invest in our mission: Transforming highly skilled real estate professionals into unique companies with teams that collaborate with one another and their communities.