We put this page together because we want to help you NAIL IT with your LUS (Love Ur Self)! But guess what? You are unique, and so are your curls! Remember that having curly hair means you get to have FUN! So follow the steps below but remain patient and flexible. Experiment with different techniques until you find what works best for you!

You’ll find tons of great information on this page, but we’d recommend starting below with the LUS (Love Ur Self) Essentials. Here, our founder (Sahar) teaches you how to apply each step from start to finish.  We’ve also created a handy infographic, a collection of amazing how-to videos from our community, and some extra tips and tricks to take your LUS (Love Ur Self) results to the next level. 

We were fed up with brands telling us curly hair was a problem to be fixed, and that they had 100+ products to solve that problem. We wanted to love our own natural curls (not fix them) and also simplify our routines. When we couldn’t find what we were looking for on the shelves, we made our own.