Aura is packed with features that reduce admin time so you can focus on the things that matter.

Our powerful automations boost salon revenue. Book smarter, market better, get paid faster, and watch your profits grow.

From onboarding, to launch, and beyond. Our dedicated support team based in the United States will be there to help you along the way.

The smartest booking platform in the industry. Aura automates best practices to fill books with less errors.

Get detailed intel about future bookings with key stats for services, providers, productivity and more.

Accept stored cards, gift cards, series and loyalty redemption, referral credits, Apple Pay, Google Wallet and more.

Smart texting suite with pinpoint list-building, two-way texting, and customizable auto-notifications.

View critical benchmark stats in a visual dashboard designed for creative minds – by salon, provider or location.

Submit purchase orders directly to suppliers with a full activity trail from order building to restocking

Virtual pre-consulations messages and images with each booking reduces excess guest time.

Create detailed pinpoint lists that increase the effectiveness of marketing campaigns by 61%.