We are building the go-to operating system for migratory beekeepers.
We founded Nectar on the premise that better technology could help solve one of the big environmental issues of our time: supporting the crucial role that honey bees play in the food system. We believe that to reverse the accelerating cycle of downward pressure on beekeepers, beekeepers must undergo a digital transformation, augmenting their intelligence with the power of data.
An increasing amount of our diet relies upon honey bee pollination. Meanwhile, various forces are making it more challenging to raise healthy honey bees.
A global yield of $200B of crops such as almonds, blueberries, and canola seed depend on the pollination services provided by managed bees.
In response to industry pressures, beekeepers have intensified their practices, from splitting hives to buying more queens. These actions strengthen hives temporarily but introduce unknowns.
Research shows that 40% of insect species could go extinct in the next few decades. As wild pollinators vanish, demand for managed honey bees will continue to surge
Beekeepers have always known that collecting data matters, but current systems don’t go far enough. From weather to crop patterns, there are thousands of forces acting upon a hive at a given time. And while intuition can help, it’s powerless in the context of systemic issues.
For over seven years, Nectar has been working toward the mission of securing the world's pollinated food supply. Here are a few key moments we've experienced along the way.
We see Nectar as part of a wider shift toward sustainable business practices. We are on the lookout for partners & stakeholders who want to build this world together.
Beekeeping is a complex, nuanced practice, often passed down through multiple generations of family farms. Listening to beekeepers is central to how we build our tech.
As a baseline, we bring a positive attitude to all of our interactions. We don’t dwell on things that aren’t working. We leverage our creativity to develop constructive solutions.
We believe in the value of our products and we care deeply whether they work. We bring an intense focus to designing good solutions. We respect our stakeholders and we’re committing to doing right by them.
We want Nectar to be part of a wider shift in agriculture toward more sustainable practices that are good for people and the planet. We are on the lookout for partners & stakeholders who want to help build this world together.
Our best product insights come from our customers. So to improve, and ensure we meet our mission, we need to work together. We are constantly learning from beekeepers, and iterating on what we build.