Help your GTM ops team implement any growth idea. Source any data with 100+ enrichment tools & our AI research agent. Then, automate workflows to your CRM, email sender, data warehouse, or more.

Sync a list of leads from your CRM, or prospect from scratch to build targeted lead lists. We have 10+ built-in sources to help you find companies, people, and open jobs.

Clay gives you access to 100+ enrichment tools in one credit-based marketplace: search multiple sources at once for any data point. We often triple data coverage and quality on contact info, firmographics, and more.

Our AI web scraper also helps automate manual, unstructured SDR research. Use it to visit a list of domains and find case studies, determine SOC-II compliance, or any creative idea.

Our AI messaging tool can use your data to craft 1-1 personalized messages to any prospect.

Check out Clay University, read our GTM blog, or try out our top templates to transform your growth ideas into outreach in minutes.

Clay helps go-to-market teams uplevel their data enrichment and automate personalized outreach. You can start with a list of leads, either prospected through Clay or from your own CRM, and follow the steps below.

Clay combines 75+ data enrichment tools into one marketplace, resulting in superior data coverage and quality—on anything from contact information to company firmographics. Our customers have tripled data coverage vs. providers like Zoominfo while cutting costs by a magnitude of ten or twenty.

We serve GTM teams of all sizes, ranging from large enterprise companies to SMBs, startups, solo founders, outbound agencies, and more. We have thousands of users and hundreds of paying customers, including Ramp, Pave, Verkada, and more.

At startups, a growth lead often implements Clay and runs all of the company’s outreach single-handedly. Once the company reaches some level of volume, these startups hire a sales team member to help with live conversations.

Clay can replace your prospecting, data enrichment, and AI message drafting tools. We don’t replace email sending tools or CRMs (we integrate with them!)

Many people run successful campaigns using just Clay, an email sending tool, and a CRM.

You can continue to use any tools you have subscriptions to in Clay.

Build lists from CSVs or 10+ prospecting sources including free access to companies, people, and open jobs data.

Enrich data with 100+ enrichment tools for superior data quality and coverage as compared to relying on just one tool.

Use AI to scrape websites, do unstructured research that previously required SDRs, and draft messages.

Teams commonly also use Clay to automate outbound lead generation campaigns, CRM enrichment, inbound lead scoring and outreach, and more.