Klue

Competitive Intel + Win-Loss from One Platform

Combine your research, build better battlecards, and fix weaknesses that your buyers care about. Make it easy to pick you instead of your competitors.

Discover all the latest AI features Klue has released.

Automatically analyze thousands of data points in an instant to save time, capture deep insights, and impact revenue faster.

Fuel better decision-making across the organization. Klue makes it easy to collect, curate, and deliver intel to enable multiple teams. Whether by email, web, mobile, or Salesforce, Klue works where you do.

No more intel slipping through the cracks. Klue collects data from millions of sources and uses AI to surface the most relevant competitive intelligence for your business. All shared into one central location.

Provide Sales reps with what they need, when they need it. Share real-time intel through Klue’s battlecards, newsletters, self-serve features, and integrations, so that you can efficiently support teams at scale.

Measure your revenue impact, battlecard consumption and competitive win rates for a complete view of your competitive program’s ROI. Klue helps you stay on top of your competitive threats, so you can win more deals.

Find intel and deliver timely insights to revenue teams to win more deals. In just a few clicks, you can update dynamic sales battlecards, so you publish once and publish everywhere simultaneously.

Gather market intelligence to inform your go-to-market strategy using Klue. Tracking your competitors with website page monitoring, keyword insights, content tracking, and news monitoring arm you to build stronger positioning strategies.

Keep Sales in the loop on market trends, insights on the competition, and new strategies to compete effectively. With better delivery of competitive content, your team will never be blindsided in a deal again.

Calculate your Competitive Revenue Gap, then see the impact your competitive enablement program can have on revenue by helping to close it.

Klue ranks as the G2 industry leader in 4 categories based on hundreds of customer reviews. Find out how Klue helps our customers win more business in our G2 report.

Klue provides a lens into your competitor’s world, continuously updating and connecting dots to help you win more business. It’s a new way to capture, manage, and communicate market insights from the web and across the company, in platforms you already use.

Every company has competitors. Their data is scattered across the enterprise in emails, chats, docs and powerpoints, and across the web in digital footprints left by companies and their employees. Yet deals continue to be lost to competitors we should be smarter about. There is no easy way to bring internal and external data together and leverage it across the enterprise. We’re changing that, by enabling the collection, curation and distribution of competitive intel that teams actually use.

Jason  Smith

Jason Smith

  • Chief Executive Officer (CEO)
  • Co-Founder
Sarathy  Naicker

Sarathy Naicker

  • CTO: Chief Technology Officer
  • Co-Founder
Ryan  Sorley

Ryan Sorley

  • Co-Founder
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