Universole Fit

The future of online shoe shopping

Universole Fit is revolutionizing the shoe fitting landscape. Our automated personalized shoe sizing tool is a consumer facing product that was designed for shoe retailers to decrease their rate of returns for online shoe purchases. The sizing tool employs novel fitting algorithms using internal measurements of shoes in our proprietary database. This provides a more accurate representation of shoe fit than the existing generic sizing model, which varies depending on brand. That way a consumer will know how a shoe will fit without ever having to try it on. The specific focus is on working with athletic shoe retailers as having the right size shoe is essential to ensure people can live a healthy and active lifestyle.

We make it easy to integrate our sleek tool which recommends a shoe size for every model based on retailer specific stock.

More than 50% of online shoe returns are due to sizing inconsistencies. 78% of consumers are dissatisfied with the return process. This means retailers are losing money with the return process and potentially losing out on future sales as customers look elsewhere.

Online shoe returns lead to 35% of lost revenue. This is due to the high rate of returns and the resulting restocking fees, discounting or disposal of returned footwear. Our minimal service fee means a substantial increase in profit margins.

We are the first company to create its own database of internal shoe measurements. The models we generate allows for shoe fitting with unprecedented accuracy.

We capture the unique structure of every individual foot and shoe, allowing consumers to purchase shoes that are properly suited to their feet. ​

Simply install our web-plugin to your e-commerce platform. Using our tool, customers scan their feet and are recommended a shoe size in every model in your inventory.

Consumers are empowered to buy the shoes they want and neither consumers or retailers have to deal with the headache of shoe returns. 

Joshua  McGillivray

Joshua McGillivray

  • Chief Executive Officer (CEO)
Aqeel  Awadia

Aqeel Awadia

  • CFO: Chief Financial Officer