The Dirty Seahorse specializes in designing and manufacturing workwear specifically tailored to the needs of women in skilled trades.

Recognizing a critical need for suitable workwear tailored to women in skilled trades, Dianne Finnigan, Founder & CEO of The Dirty Seahorse, embarked on a journey to address this disparity in the market.

By engaging directly with women in trades through comprehensive surveys and interviews, The Dirty Seahorse embarked on a mission to revolutionize workwear for women. With a commitment to inclusivity and empowerment, the company has forged a unique path, prioritizing the input and needs of its target demographic at every stage of development.

The ethos of “Built by women for women” underscores the core philosophy of The Dirty Seahorse. Through collaborative efforts and a dedicated focus on user-centric design, the company has meticulously crafted a range of clothing solutions tailored to the specific requirements of women in the trades. Each product is imbued with insights gleaned directly from the community it serves, ensuring functionality, comfort, and durability.

Driven by a passion for equity and excellence, The Dirty Seahorse maintains its steadfast commitment to redefine industry standards and empower women to thrive in traditionally male-dominated fields.

The Dirty Seahorse was founded in 2020. The brand came to life when my daughter, Chantel, was in masonry school and we discovered that women’s workwear didn’t exist and if it did, it didn’t fit properly. Shortly after this discovery, we did further research and realized that this is a huge problem for women working in various trades.
Current workwear is not designed for women’s bodies. At this point, I knew I had to do something to help these women! We began conducting surveys and interviews with women working in various trades and found that they had difficulty finding clothing that was safe, comfortable, and well-fitting.
Many existing workwear brands do not offer women’s sizing or only offer limited options in their women’s collections. This was when we decided to create a company unlike any other! Here at The Dirty Seahorse, we’re all about workwear for women that is comfortable, durable, and specially catered to tradeswomen. We want to help women succeed in a male dominated industry by providing clothing for their bodies.
The Dirty Seahorse involves women in trades at every step of our journey. They have virtually helped us build out our clothing by building a community that is a supportive and safe space for tradeswomen to share their needs and desires. They have come up with the ideas and features they want and need for their clothing, and we translate these directly into our products. Our products are built by women for women!