Concrete Flatwork Innovation

Form Smarter, Not Harder

Concrete Flatwork Innovation is redefining concrete formwork with our CRIB-IT system, an adaptable solution designed for contractors and builders who prioritize efficiency and precision. Built from high-quality, 16-gauge galvanized steel, CRIB-IT stands out with its customizable design, allowing it to be tailored to fit any project, making it far more versatile than traditional wood forms. This durable, reusable system streamlines the forming process by reducing setup and teardown times and minimizing material waste, saving both time and resources. Ideal for residential and commercial construction, CRIB-IT provides reliability and ease of use on every job. Founded by industry veterans, our company is dedicated to advancing concrete forming through ongoing product innovation, hands-on training, and demonstrations. Concrete Flatwork Innovation is committed to delivering a leading-edge, sustainable solution that meets the diverse needs of today’s construction professionals.

The Ultimate Solution for Faster, More Accurate, and Cost-Effective Flatwork.

Tired of dealing with Imperfect, disposable wood forms? Meet CRIB-IT – the revolutionary galvanized steel forming system that transforms how you shape concrete for sidewalks, driveways, patios, and pool decks.
With CRIB-IT, you get unmatched durability and a reusable, interlocking design that saves you time, cuts down costs, and significantly reduces waste. Say goodbye to constant replacements and the unusable wood forms.
CRIB-IT is built to last. Constructed from high-quality 16 gauge galvanized steel, it outperforms traditional wood forms, giving you a reliable and long-lasting solution. It’s also designed with efficiency in mind.
The reusable, easy-to-assemble system streamlines your projects from start to finish, allowing you to complete work faster while reducing material costs. CRIB-IT isn’t just a purchase, it’s an investment in yourself and your business, often paying for itself in just a couple of jobs.

In addition to saving you time and money, CRIB-IT is also eco-friendly. By eliminating the need for disposable forms, screws, nails, and stakes, it helps reduce construction waste and promotes a more sustainable approach to building. Not only does CRIB-IT save you valuable time and money, but it alleviates the headaches of trying to fit everything in the back of a truck. On average, CRIB-IT takes up roughly half the space of conventional wood forms.
Plus, CRIB-IT offers precision like no other. Its innovative design ensures smooth, accurate edges and consistent shapes for a flawless, professional finish on every project.

The CRIB-IT system was created to address issues with traditional concrete forming methods. Our team developed a reusable steel solution that enhances efficiency, accuracy and sustainability in forming concrete. Our focus is on innovation & we aim to provide simplified solutions for contractor’s flatwork projects.

Concrete Flatwork Innovation was born out of a deep-rooted passion for improving the way concrete work is done. With over 40 years of experience in the pool and concrete industry, Wray Brimmer, the founder and inventor of the CRIB-IT system, has seen firsthand, the challenges and inefficiencies of traditional concrete forming methods. Throughout his career, Wray worked on countless projects, collaborating with contractors and clients alike, always seeking ways to refine his craft.
One of Wray’s biggest frustrations came from the traditional setup of forming with wood and stakes. The extensive time it took to set up and tear down, coupled with the need to source and haul materials, slowed down every project.

Not to mention, the wood itself was often imperfect—crooked boards, excessive waste from measuring and cutting, and the constant need for screws and nails added to the inefficiency. The inaccuracies in forming were a constant headache, leading to delays and unnecessary costs.
After years of dealing with these challenges, Wray knew there had to be a better way. This sparked the creation of the CRIB-IT system, a solution designed to eliminate these pain points and revolutionize the concrete forming process. At Concrete Flatwork Innovation, we’re driven by the idea that even in a traditional industry, there’s always room for innovation. Our mission is to make concrete forming faster, more accurate, and more sustainable. With CRIB-IT, we’re transforming the industry one project at a time.

Wray  Brimmer

Wray Brimmer

  • Chief Executive Officer (CEO)
  • Co-Founder
Stacey  Brimmer

Stacey Brimmer

  • Director of Marketing & Business Development
  • Co-Founder