Clutch launched in 2017 and is transforming the way Canadians buy used cars by making the process simple, cost efficient, and user friendly. Clutch is unlike traditional used car dealers because it is an online first dealership – a similar business model to a few very successful USA-based startups.

Customers can browse online via the Clutch website or mobile app, and scroll through Clutch’s inventory for cars in their area that are available for purchase. Customers can then book a test drive from the Clutch platform right to their door step.

BrandProject led Clutch’s seed round in 2018.