Wonderbelly is a modern consumer health brand that is reinventing the $16B gut health category. The company launched in 2022 with its first product, a next generation antacid. Wonderbelly has a plan to build a masterbrand in the space and launch many new products across the gut health category.
The company was founded by brothers Lucas and Noah Kraft, who bring together entrepreneurship, branding, design, and operations experience.
BrandProject invested in Wonderbelly’s pre-seed round in Q4 2021 and led Wonderbelly’s seed round in 2022.
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