Bluecore disrupted retail marketing with signal-based trigger messaging. Now, alby will bring conversational AI to retailers rivaling those of large ecommerce marketplaces. Get ahead of the industry with conversational commerce to increase customer engagement, sales and purchase satisfaction.
Turn anonymous shoppers into known customers, and deploy event-streaming intelligence across email, site, SMS, and paid media to keep customers buying.
Without shopper identification, moving customers through the funnel is at risk.
Bluecore increases reach with advanced first-party identification capabilities that identify new traffic, re-identify existing traffic, and fill gaps across devices and cookie-clearing to never miss a messaging opportunity.
Unsubscribes and shopper tune-out put pressure on retailers to keep customers engaged.
Bluecore increases relevance by predicting what shoppers want with AI models fueled by real-time behavior and a patented product catalog connection for 1:1 recommendations, offers, channel, and timing.
Many retailers miss critical signals to drive more purchases during customers’ moments of intent.
Bluecore increases purchase frequency with hundreds of automated campaigns across email, site, SMS, and paid media that bypass manual marketing processes to keep shoppers buying.
Bluecore provides best-in-class identification technology alongside a proactive strategy built, tested and monitored by retail experts to continuously boost ID rates over time.
Our advanced JavaScript snippet, site modals, and partner integrations capture as many identifiers as possible and our first-party ID network works to re-identify across devices and cookie-clearing, without data sharing.
With robust reporting, we provide full transparency into ID rates and trends, as well as performance by source and device so retailers can optimize the highest ID rates possible.
Bluecore is the only solution that connects to a retailer’s real-time product catalog at the SKU variant-level (stock status, size, price, color) and combines it with identification and behavioral data (we own the patent).
This three-pronged dataset creates the most complete customer profiles to understand intent and preferences, which are the predictors of future behavior and conversion.
This intelligence feeds more than 20 predictive models – from category and discount affinity to next-best purchase and at-risk buyers – so every message is 1:1.
With shopper identity, behavioral data, product data, and predictive models built directly into campaign workflows, Bluecore turns intelligence into action.
Marketers can scale the number of relevant messages with hundreds of cross-channel triggers that are ready to respond to any signal or event to keep customers engaged and purchasing at their individual moments of intent.
With reduction in manual workflows, Bluecore campaigns can be built at the speed that your customer is moving, with 80% less production time compared to other providers.
Our proprietary Customer Movement Assessment guides retailers to aim investments and strategy at high-priority growth opportunities within their customer base.
Bluecore grew out of a central insight: that behavioral data alone could not make a compelling shopper experience. Product catalog data was critical. So we built products that bring shopper, behavior, and product data together in one platform built for retail — so marketers can drive revenue faster.
Retailers are faced with the largest, most complex and challenging data sets of any industry. We started with a data and intelligence foundation to create a structure around all of that data — and turn it into faster, easier campaigns that drive billions in revenue for our customers.
