To stay competitive, build lasting relationships, and drive business value, companies need a research and insights platform that delivers fast and reliable customer feedback at scale.

Always-on access to opted-in sample with 25-60% response rates.

Recruit and iterate faster, remain agile, improve speed to insight.

Test and validate with representative audiences without constraints.

Break down data silos, consolidate research activities, and reduce cost.

Access audiences that matter most & build meaningful relationships.

Gather feedback at scale across multiple methods and channels.

Dig deep into your data to extract insights that matter.

Democratize research across your organization with a single platform for all teams. From recruitment to building and executing activities, to analyzing and sharing results with key stakeholders - Alida’s centralized research platform has you covered.

Understand user behaviors, needs, and pains to inform product design/development and ensure what you build meets customer expectations.

Confidently recruit, segment, and engage with the audiences that matter most using the tools and methodologies that fit the needs of your program. 

Streamline execution, scalability, and governance of research programs and ensure every team has the data they need to make informed decisions.

This word is the big-picture goal for brands ultimately aiming to understand their most important people—their customers and employees.

Alida believes in a world where customers are respected as the ultimate source of truth. Because knowing the whole truth about your customers can help companies make better decisions and drive long term loyalty and growth.

That’s why Alida helps innovative brands create highly engaged research communities to gather feedback that empowers better customer experiences and product innovation.

Leading companies like HBOMax, Adobe, Warner Bros. Discovery, Twitch and lululemon depend on Alida’s community-centered research platform to deliver fast and reliable customer feedback at scale so they can build better products, refine user experiences and test marketing campaigns.

We’re not fans of the comfort zone and refuse to ever get comfortable sticking with what feels familiar.

We respect the full spectrum of ideas, emotions, and perspectives each individual has to offer.

We are seekers of knowledge and truth. We never stop searching for how to become better.

We don’t hide who we are or what we stand for. There is strength in our differences.