Brand Project

We invest in visionary founders who understand the needs of today to build the brands of tomorrow.

Founded in 2013

Canada - Ontario - Toronto

About

We invest in visionary founders who understand the needs of today to build the brands of tomorrow. We call these BrandProjects.

We designed BrandProject to help founders succeed across three key stages:

Incubate
We incubate new businesses from scratch with our start-up team, investing $500K to $2M.
Accelerate
We accelerate pre-seed and seed stage brands, investing $750K to $2M.
Scale
We help scale Series A brands with growth capital from $1M to $5M.

Invested in

Ritual
We’re for restaurants and the people who love them.
Clutch
Ditch the dealership. Buy or sell your next car online at clutch.ca
The Gleamery
Teeth cleanings and whitenings made simple (and better)
Felix
We’re on a mission to help Canadians livehealthierlives.
Wonderbelly
Digestive relief without compromise.
Tea Drops
Dream it. Drop it. Drink it. Premium Bagless Tea. Cafe Quality. Brewed at Home.
Daily Harvest
We take care of food, so food can take care of you #dailyharvest
Gainful
Performance nutrition that unlocks your full potential.
PORTA
PORTA means “door” or “carry” in Italian.
Minoan
Reimagining the way we shop through native retail
Juno Veterinary
Pet Care for Pet People.
Fella
The telemedicine clinic for bigger guys, backed by Y Combinator. We help middle-aged men live 10 years longer.
Peachy
We do botox better.
Awake
Delicious caffeinated chocolate for people on the go.
Iris & Romeo
Tinted Skincare for the Beauty Minimalist
Our Place
At Our Place, we make products to simplify home-cooking, and share stories about our favorite traditions.
PetPlate
Healthy dog food. Furreal.
Acid League
A modern pantry brand reinventing acid-based products like vinegar, sauces, condiments, beverages, and more.