Access actionable insights and detailed data on viewer engagement across devices, apps, networks, shows, and ads
We’re the only company capable of measuring real-world viewability and attention for TV. Marketers, networks, apps, and industry watchers all use TVision’s SaaS platform to find how TV content and ads engage audiences.
The next generation of TV currencies and measurement platforms are being built with data from TVision’s panel. TVision data isn’t a black box - we’re proud to support a more transparent future for TV measurement.
TVision gathers second-by-second data from a nationally representative panel of households who have signed on to help our industry understand how, what, and when they watch TV. We turn privacy-safe observations into actionable media insights through a combination of sophisticated in-home computer-vision technology, IOT, and advanced data processing.
Easily add Attention data to your day-to-day with quick insights on any brand, creative, or network-all in one place.
We answer questions about who’s engaged and watching content or ads on TV, when, where and how
At TVision, we’re focused on driving a universal measurement standard for the future of video.
While TV viewing behavior has rapidly evolved, TV measurement standards have essentially remained the same since the advent of ratings in 1950. TV measurement certainly hadn’t kept pace with the detailed, value-based insights available in digital media. But all of that is changing - TVision is providing the fulcrum for the industry’s tipping point.
TVision’s cutting-edge computer vision technology gathers second-by-second data from a nationally representative panel of households. Our person-level insights are critical components driving innovation at the major providers of alternative currency for TV measurement. Measurement leaders like iSpot, VideoAmp, and Oracle all trust TVision data.
TVision is also providing brands and agencies insight into ad attention and viewability - which are recognized as cross-platform KPIs that enable marketers to understand the value of advertising across multiple media platforms - including TV, CTV, and digital. Some of the largest brands in the world, top media networks, and streaming applications access TVision’s TV engagement metrics.