Gigi enables collaboration with first-party data & Amazon Marketing Cloud to build the right audiences & measure commerce outcomes.

We’re not another AMC module. Gigi is a single workflow that harmonizes Amazon Marketing Cloud and Amazon DSP to plan, buy, and measure on premium streaming TV inventory.

See the reach and frequency of your Streaming TV campaign based on desired budget. Adjust campaign strategy based on frequency goals to drive awareness goals.

Layer Amazon Marketing Cloud audiences and Amazon DSP audiences together in a few clicks. Gigi automatically creates the audiences behind the scenes and activates your STV campaign.

Understand the outcomes of your STV campaigns Gigi’s reporting suite uses Amazon Marketing Cloud to provide a unified view of advertising metrics with downstream commerce outcomes.

With Gigi you can specifically target premium Prime Video inventory. Ensure that your STV ads are seen by Amazon’s most premium audiences on its most premium content.

The only way to deterministically marry Amazon STV ad exposures to commerce outcomes of first party data sources.

Gigi is your trusted partner for first-party data collaboration with Amazon Marketing Cloud.